The YouTube Effect on the Restaurant Industry: A Look at the Impact

Katrina Griffiths
4 min readMay 1


Photo by Cristiano Pinto on Unsplash

Having recently spent time in London doing, among many things, eating at many different restaurants based on YouTube reviews, I can attest to the impact many food channels have had on the city’s restaurant industry.

Recently, online food communities and video content platforms have surged in popularity among food enthusiasts. As a result, foodies have significantly impacted the restaurant scene in London (and worldwide). But should they have this impact? What are the pros and cons of finding restaurants based on digital reviews?

An important note: None of this is directed at any one specific food channel; it’s just something to watch out for and to keep you informed. Check the end of the article for some food channel suggestions.

Photo by Christian Wiediger on Unsplash

The Impact of YouTube Food Channels on Restaurants


  • More media exposure/New customers
  • Long queues, so more business for the restaurants
  • Authentic and relatable reviews


  • Trying to please content creators
  • Appealing to a younger audience that may not have the same paying power

Let’s be honest here, YouTube food channels play a vital role in promoting lesser-known restaurants and cuisines.

By providing a platform for independent restaurants to showcase their menus, they can attract new customers. The best channels offer authentic and relatable reviews, particularly appealing to younger (and young-at-heart) viewers who value transparency and authenticity in advertising.

However, with great power comes great responsibility.

Food channels have a lot of power in shaping people’s opinions about restaurants. Maybe too much. This can sometimes result in longer wait times at popular places, and some restaurant owners may feel pressured to change their menu or decor to please these content creators. This could dampen what makes them stand out: their character and appeal.

Promoting Sustainable and Ethical Dining Practices

Beyond showcasing unique menu items, these YouTube channels have also begun to play a role in promoting sustainable and ethical dining practices.

Many channels have started featuring restaurants prioritizing locally sourced ingredients, reducing food waste, and supporting fair labour practices.

These channels have become essential for raising awareness about climate change, the meat industry’s environmental impact, and how to choose meat less often. They encourage viewers to consider more sustainable dietary choices by featuring plant-based or vegetarian options. Many encourage, in Sorted’s favourite phrase: “buying the best you can afford.”

Some YouTubers even take it upon themselves to research a restaurant’s ethical practices before featuring them in their videos. This promotes transparency, encourages restaurants to adopt more ethical practices if they haven’t already, and takes away some of the work of finding it out for yourself.

Ultimately, YouTube food channels have the potential to influence consumers’ dining decisions beyond just taste and ambiance. They can promote responsible consumption habits and help support environmentally conscious establishments.

Instagram and TikTok’s Role in Promoting Restaurants

In addition to YouTube food channels, social media platforms like Instagram and TikTok have also done their part in promoting restaurants and shaping public opinion.

Many restaurants now offer visually stunning dishes or decor designed for social media sharing, which has led to increased competition to provide unique and “Instagrammable” menu items. It’s undeniable that social media has transformed the way we find and enjoy restaurants, making it an exciting time for food enthusiasts (even if we roll our eyes at some of the popular trends).

Photo by Caitlyn Wilson on Unsplash

Wrapping Up

The rise of YouTube food channels has affected the restaurant industry, both positively and negatively. While it has helped promote smaller, independent restaurants, it has also pressured restaurants to create visually appealing dishes for the camera and potentially driven some owners to prioritize aesthetics over taste.

Whether you see them as positive or negative, YouTube food channels are a part of our culture. They have significantly impacted the restaurant industry in London, and their influence is likely to continue to grow. Use Youtube reviews responsibly as one source of information before choosing where to eat.

Try These:

If you need a place to start, try these food channels. I used their reviews to create a mini-marathon of eating when I visited London (series coming soon).

Sorted Food


Food Wars/Food Tours

Do you have a favourite food channel on YouTube or social media? Share it in the comments below! And if you found this article interesting, please share it with your friends and followers to keep the conversation going.



Katrina Griffiths

Katrina Griffiths is a Canadian podcaster, freelance content creator and copywriter.